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Cognitive Dissonance

What is the cognitive dissonance?

  • Cognitive dissonance is the situation we live when we receive new information that are in contrast with our existing beliefs.
  • When we experience cognitive dissonance, our brain tends to:
    • do not considerate the new information that are in contrast with our existing beliefs
    • reinterpret the new information to align them to our existing beliefs
    • find new information that supports our existing beliefs (confirmation bias) instead to be open to the new information and try to revision our beliefs.

References

  • Fattore 1%. Mazzucchelli L.

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