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Backward mapping values and needs from behaviour

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In the course Inspiring and Motivating individuals is suggested a technique to identify what motivate people starting from behaviours and proceeding backward to values and needs that motivated that behaviour.

The technique is quite simple and consists in observing person’s behaviour and then asking ourselves:

  • What is the need this person wanted to satisfy with that behaviour?
  • What is the value that subtend this need?
Behaviour Need Value
Behaviour observed Need that is satisfied with the behaviour Subtended value

I have not found researches about this technique, however it seems to me quite logical considering:

A potential problem about this technique is that sometimes people engage in behaviours that they think are useful to satisfy a need but actually are not. Therefore one could be identify the wrong need and value.

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