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How to create a vision

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Being able to create a vision is important for a leader (see How to become a leader).

In the course Inspiring and Motivating individuals are reported some advice to create a vision. In particular the vision should answer to the following questions:

  • Why we do what we do?
  • What is our definition of success? How will we say we have succeeded?
  • What are the values the should lead our decisions and actions?

The vision should be then communicated effectively, in particular it should:

  • be communicated both verbally and not-verbally
  • be communicated with a simple language so it is easy to remember and to communicate
  • inspire people creating positive emotions in them.

The vision should then be divided in various goals to make the vision more reachable.

Therefore the main steps to create a vision are:

  1. Design a vision
  2. Communicate a vision
  3. Divide vision in various reachable goals

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