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How to lead people that do not have a common goal

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The role of the leader is very difficult if the people they lead do not have a shared vision and goals.

People tend to satisfy their needs, therefore it is important for the leader to:

  • understand the needs of the people
  • reframe vision presenting the vision in terms of personal growth and impact for the people rather than for the organizational success alone.
  • connect personal goals to organizational vision.
  • make benefits tangible considering both intrinsic and extrinsic motivation

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